El Pueblo Meat Market
Owner: Beatriz Rojas Lara
Location: Philadelphia, PA
Business: Grocery and Butcher Shop
Purpose of Loan: Line of Credit
What started as a sidewalk fruit stand has grown into a cornerstone of South Philadelphia’s Italian Market. Founded by Beatriz Rojas Lara, El Pueblo Meat Market serves as both grocery and butcher shop offering culturally familiar food to local residents.
Finanta provided flexible lines of credit to help Beatriz manage inventory, cover seasonal expenses, and maintain a consistent supply for her loyal customers.
Today, El Pueblo employs 10 people and continues to serve as a trusted resource for Philadelphia’s Latino community. It is a story of perseverance, resourcefulness, and family-centered entrepreneurship.
“Finanta gave me the help I needed to grow. They made everything easier.”