Community First Fund is now Finanta

As our organization continues to grow, we needed a name that would be easier to remember, repeat, and share. Our team, mission, products, and services aren’t changing. Together, we’re building brighter futures. Thank you for continuing this journey with us.

Please note: Our website URL has changed to www.finanta.org and www.finantacreditunion.com.

Why did Community First Fund change its name to Finanta?

This name change reflects a renewed pledge to our roots and mission, aligning more closely with our grassroots approach and the diversity of the communities we serve. Finanta was born from the needs of the local community, and those roots drive us forward with determination. The name, Finanta, comes with a 30+ year legacy of serving Philadelphia’s low-income communities and it embodies our grassroots approach to fostering change on a foundational level.

What does Finanta mean?

Finanta (pronounced fee-NAN-tah) is a consumer-friendly name that was invented as a variation on the word “Finance.” Finanta is easy to say, remember and repeat, which is important since most of our clients and members come to use through word of mouth. This fits our mission of delivering accessible financial resources that build financial equity and wealth. The word Finanta derives from finance and technical assistance.

When did the name change taking place?

The name change rollout began in November 2024 with changes to our website, social media presence, email signatures, etc. Our loan fund website was changed to finanta.org and our credit union website to finantacreditunion.com.

Does changing our name to Finanta change who we serve?

No, it does not. We remain dedicated to building thriving communities across our regions.

How has the organization changed since the merger of Community First Fund and Finanta in 2020?

We bring all the size, strength, and resources of 30+ years of Community First Fund as we evolve as Finanta, including a broad portfolio of products, technical assistance programs, business coaching programs and a variety of other services. Learn more about our resources here: finanta.org/financing/

Our headquarters is in Philadelphia, at 1301 N. 2nd Street. Our Philadelphia team continues to proudly champions entrepreneurs and early-stage businesses through our Affinity Group Lending program, and we also maintain our first-time mortgage program. Both programs have been running consecutively for over 12 years.

Is anything else about the business changing?

Our name has changed, but our mission, vision, and values haven’t. Our organization, team, management, and the products and services you’ve come to depend on over the years all remain the same.

We continue to offer loans to small businesses, community-focused real estate developers, non-profits and microloans to entrepreneurs. We will also be opening new branches of our credit union, or Cooperativa Finanta, and expanding those financial services to business owners, individuals and families.